About Muzika.
Muzika revolutionized the music industry by establishing an independent and true digital music ecosystem that would eliminate unnecessary intermediaries, empower musicians and consumers, decentralize distribution power, and restore the balance of economic distribution among market participants. Muzika holds the promise of the future where compensation for music creation is comparable to the effort and dedication put into the creative process.
Music is first digitized in MP3 form, the audio file format is usually compressed to only 3 to 4 megabytes per song on average. This innovation was provided by all other previous media from music, such as CDs and cassettes, obsolete and changing industries through enabling digital distribution. This has positive and negative effects for musicians. On the one hand, they are now able to release and distribute new music around the world at will. On the other hand, pervasive copyright piracy leads to a consequent decline in music sales, and exorbitant commission distributors, combined to reduce musicians' personal gain.
Napster, a file sharing peer-to-peer (P2P) service engineered by Shawn Fanning and Sean Parker, led this revolutionary transformation. For the first time people can share digital audio files online, and services are fast gaining popularity among American students. At its peak in 2001 around 80 million registered users.
Muzika will bring innovation to the value chain in the digital music industry.
We will reform how values ​​are created and captured by various players in the industry. We will restore appreciation to those who create value, from those who only transfer value, while restoring lost parts of digital piracy through blockchain technology.

The Digital Transformation

Here we briefly introduce how the music industry has evolved over the past two decades, and how the issues behind Muzika’s inception developed.
The story of the recorded music industry over the past two decades is one of transformation: from physical to digital; downloads to streaming; ownership to access. The transformation has brought about more variety in terms of services, and increased accessibility to consumers. Today, we can listen to music via streaming services without directly owning or downloading digital music files.
Digital music is currently the key driver of growth in the music industry as a whole, as it accounted for 50% of global revenue and 81% of the US music market in 2016.
Muzika will bring innovation to the value chain in digital music industry
We will reform how value is created and captured by various players within the industry. We will return rewards to those who create the value, from those who merely transfer the value, while recovering the share lost from digital piracy through blockchain technology.

WHAT MAKES US DIFFERENT

Previous Attempts Failed to Secure Large Userbase
The previous music blockchain project has ignored the importance of a large user base to achieve wide-scale adoption. These projects have shown that it is possible to give artists a higher level of commission for their work using Smart Contract transactions. However, for artists, the low commission rates offered from traditional music streaming applications that have a large user base are more attractive than blockchain applications using Smart Contract transactions. For example, a 10% commission of $ 1,000 from iTunes is preferable to a 90% commission of $ 1 from a Smart Contract transaction.
We Have Done It Before
Muzika has already made significant achievements towards the development of sustainable solution to inefficiencies in the digital music industry. In 2015, co-founders of Muzika saw an opportunity in the online instrumental music industry and started online instrumental music platform Mapiacompany. In just over 3 years, Mapiacompany has become the #1 global instrumental music platform with over 2 million users. Muzika will build upon this existing userbase and community.

THE MUZIKA ECOSYSTEM

Muzika will create an autonomous, self-sustaining ecosystem driven by artists and their fans in tandem, where compensations and rewards will become proportional to the level of devotion put into musical creations and ecosystem behind them.
  • Smart contract will allow digital musical products to be transferred directly from artists to fans, ensuring fairer and more transparent economic distribution.
  • Fans will be rewarded with loyalty points for their various community activities, which will be regularly converted into MZK coins - the sole medium of exchange for all economic activities in the ecosystem.
  • Fans will have opportunities to make direct sponsorship to their favorite artists, supporting them and receiving exclusive benefits in return.

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